Research, prototyping, testing, and innovation.

As a UX analyst, my expertise revolves around the planning, creation, and design of collaborative digital projects supported by agile methodologies such as Scrum. My focus lies in crafting satisfying and adaptive user experiences, taking into consideration both the business needs and technical constraints of projects in sectors like retail and banking. Additionally, I add value by implementing differentiation strategies aimed at positioning the digital product ahead of its competitors through evolutionary innovation processes.

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My skill set encompasses leading and executing digital projects from stakeholder exploration and user research, through sprint planning and prioritization, to experience design including prototyping and testing to ensure both user satisfaction and technical quality for development handoff.